This collection is dedicated to igniting positive vibes and hope for Botafogo Futebol e Regatas as it embarks on a new cycle. May luck, talent, and collective power bring victories to this beloved club that has suffered under bad management. As a tribute to my grandfathers Paulo Antonio Azeredo and Emanuel Viveiros de Castro, who led Botafogo to many glories and titles, I hope their spirit guides John Textor in bringing the club back on track and ushering in a new era of football in Brazil.
You can see it all here
WHO
Botafogo | Reebok
WHAT
Art Direction | Motion | AI
WHERE
Rio | Brazil
Nolus the First DeFi Lease project in WEB3 launched with HYPE and for that social media campaigns with video and graphics were produced.
WHO
Nolus | HYPE
WHAT
Art direction, Production.
Copy writer Adam Haywood
3D | Motion Caio Alvez
Creative Director Lee Tatham
WHERE
Berlin | Germany
Sweatcoin has entered the crypto space with it’s Sweat Economy
Token and wallet aiming the launch with a set of social campaigns and motions videos introducing it to the general public.
WHO
SweatCoin | HYPE
WHAT
Art direction, team supervision and production.
Motion by Vital Pasquale and Maria Ilka Azevedo.
Illustration by Clayton Camargo
WHERE
Berlin | Germany
Puma and One8 partnered up to launch cricket legend Virat Kohli's NFT drop campaign giving away unique sneakers. Hype was in charge of the project.
WHO
Puma | One8 & HYPE
WHAT
Art Direction and graphic design
3D by Ana Clara Castro and Sebastian Gronemeyer
WHERE
Berlin | Germany
ETNO Museum is a project initiative to rebuild the destroyed collection from the Ethnographic & Ethnology sector, SEE, of the National Museum in Brazil, Rio de Janeiro.
The National Museum got totally destroyed and 95% of its collection got lost. In an effort to rebuild its collection the ETNO Museum was brought to life to put strategies and reposition its Identity to gain public recognition and support.
This was done through branding, positioning strategies and brand identity building.
Holz Studio leaded the workshops along side with AC digital business agency and Art directed and created the new identty for the SEE, Sector for Ethnology and Ethnography and the ETNo brand from scratch.
Both Identities were created through a system taking the National Museum modernist identity as starting point.
WHO
The National Museum, SEE
in collaboration with AC Digital business
WHAT
Branding, positioning, communication strategy, Identity Design | Art Direction | Graphic Design.
WHERE
Rio de Janeiro Brazil
Digitising IT is a program about the future of IT business, created by The Economist and sponsored by SAP.
WHO
The Economist
WHAT
Identity Design | Art Direction | Graphic Design.
Creative Director Vilmar Pellisson.
WHERE
London | UK
Ahead of the 2014 world cup Nike produced a series of events with concerts. One event in Copacabana Beach, “Batalha das Quadras” and the other at Praia do Flamengo, “Festival dos Esportes”. The goal was to promote the Brazilian team New Jersey and to foster the supporters community.
The Project scope was to bring the brand campaigns into motion for the screen concerts media and perform the Live Visuals in coordination with the event directors.
WHO
Nike Brazil & Grupo Sal
WHAT
Live Visuals performance
WHERE
Rio | Brazil
Produced an animated motion edit for the Ultra Boost 20 campaign development for TBWA`s Adidas Team in Amsterdam.
WHO
TBWA Amsterdam & Adidas
WHAT
Art Direction | Motion
WHERE
Amsterdam | The Netherlands
The Alchemist is a coffee Shop in El Born Barcelona. The Project scope was to create a brand identity that would appeal to the public by mixing the cultural heritage of Barcelona with the Art and magic of Coffee making.
WHO
The Alchemist Cafe
WHAT
Brand Identity
WHERE
Barcelona | Spain
Wake Up with The Economist was a campaign by Creative Director Vilmar Pellison for The Economist presence at Cannes 2016.
WHO
The Economist
WHAT
Motion Design
WHERE
London | UK
Audio Design | Pedro Pagy
Holz Studio participation on Dafne Boggeri`s Workshop in New World series for Apple and Its Nice That.
Dafne Boggeri lead a session to create a futuristic book cover design for Italian platform SPRINT 1984.
The idea was to represent something you would like to bring to the future in a Backpack, by taking the first letter of the word and creating a typography work for the cover.
The chosen word was “ Amor ❤️” (Love).
WHO
Today at Apple New World series with It’s Nice That.
WHAT
Illustration and Motion
Track by 12Tree Studios, HOTPIROSKI - NGwode
WHERE
Rio | Brazil
StartUB is the University of Barcelona organisation for entrepreneurship. Holz Studio developed the Program identity, composed of 6 modules.
The project goal was to demonstrate how each program Module is part of a greater evolution movement for its participants.
WHO
University of Barcelona | StartUb
WHAT
Brand Id | Graphic Design
WHERE
Barcelona, Spain
Web Zero is a Developer community with focus on zero Carbon emissions and zero centralization.
WHO
Web Zero
WHAT
Art direction, Visual Identity, Graphic Design
WHERE
Berlin | Germany
Physical Theatre Workshops social media content for London audience.
WHO
Performance Artist Clare Lin Elliott
WHAT
Art Direction | Graphic Design
WHERE
London | UK
Photography | Jane Stockdale
Foxton is one of the biggest male Fashion Brands in Brazil. During my collaboration with the Brand I have worked with Com strategy and Branding. One of the projects was the “Básico mas nem tanto” (BMNT) campaign with actor Romulo Estrela.
Photography by Pedro Loretto.
Production by Teresa filmes.
CMO Monica Souza
WHO
Foxton Brasil
WHAT
Art direction, Campaign graphic Identity.
WHERE
Rio | Brazil
Dark Mode is a mini campaign to bring awareness to the benefits of dark interfaces on devices and browsers. Some of the benefits are improving quality of sleep, ocular health and battery life.
But most important of all is the huge impact that dark interfaces could mean to energy savings on a global scale if every person would switch to Dark Mode in their devices and if websites would consider using a dark skin theme. The amount of pixels turned off multiplied by millions on a global scale could lead to massive energy savings.
This project is a partnership with California based Sound Design Studio Lemniscarte
Check more on the Instagram account.
The typeface used is P22 Constructivist Line by P22.
WHO
Holz Studio
WHAT
Campaign on Social media | Graphic & Motion Design
WHERE
Rio | Brazil
Build Guild is a Developer Community by Web 3 agency Hype
This generative identity was inspired by the great tool developed by amazing designer Beatriz Lozano.
WHO
Hype
The Web3 Super agency
WHAT
Art direction, Generative Visual Identity, Graphic Design
CD Lee Tatham - Hype
WHERE
Berlin | Germany
BMWi Pure Impulse 2018 conference Identity
WHO
BMW & Insglueck
WHAT
Event identity | Art Direction
WHERE
Berlin | Germany
Key Visual Design for Airbus Company gathering fair.
WHO
Airbus & Insglueck
WHAT
Event identity | Art Direction | Graphic Design
WHERE
Berlin | Germany
Producer and Dj Pedro Pagy debut album
Experimental Works V. 1
WHO
Audio Producer and Dj Pedro Pagy
WHAT
Album Cover Graphic Design
WHERE
Rio | Brazil
Think with Google is an annual event that takes place in different cities. This proposed identity concept was based on the idea of the play between chaos and order. Achieved by generative graphics developing random elements into orderly patterns.
WHO
Insglueck | Google
WHAT
Event Identity for the Berlin edition
WHERE
Berlin | Germany
Curupiranhanga is an arcade game for kids based on folkloric legends from Brazil.
WHO
Noisetupi & SESC São Paulo
WHAT
Art Direction and Illustration for an Arcade
WHERE
São Paulo | Brazil
WE3 is a talent recruiting agency with focus in Web 3
HYPE acquired WE3 and rebranded to Hype Talent.
WHO
Hype
The Web3 Super agency
WHAT
Art direction, Visual Identity, Graphic Design
CD Lee Tatham - Hype
WHERE
Berlin | Germany
Osklen Fashion designer Oskar Metsavaht was invited to give a lecture at The Creators project São Paulo about his A21 collection. He opted for a live act with music and live visuals. I was invited to work close with Oskar and Osklen’s in-house video Director @hilnando Mendes to setup the live visuals show, produce brands animated content, instruct Oskar to play the show and play along with him and Hilnando. Very short delivery deadline lots of adrenaline, great pressure, great outcome!
The message is super pertinent to our current climate crisis.
WHO
Osklen | Oskar Metsavah @The Creators Project São Paulo
WHAT
Live Visuals Setup & performance | Content Production | Motion
WHERE
São Paulo | Brazil
HOLZ Studio first Japanese project!
And first children’s book!
We have created with the Japanese author Yoshida Dutton the story around diversity and inclusion in the universe of children through the eyes of a baby Owl character “OWY” :)
Great fun creating this universe and been able to contribute to the topic :) #childrensbooks #japan #graphicdesign #illustration
WHO
Yoshida Dutton
WHAT
Illustration, Graphic design, character design
WHERE
Rio | Tokyo
Bantabaa is It`s a brand and shop at heart of Kreuzberg, Berlin. It`s a local initiative to give refugees an opportunity to integrate in the city having an alternative to criminal activities.
WHO
ServicePlan Berlin & Bantabaa Kreuzberg
WHAT
Art Direction | Package Design
WHERE
Berlin | Germany
“É cozinhando que se aprende” it is a hybrid project that mixes a culinary approach to a cultural geographic documentary format.
Developed by Monica de Souza for the Raizes Festival. The focus is Brazil at the starting point to move further to other cultures around the globe later on.
WHO
Festival Raizes
WHAT
Art Direction, Graphic Design and illustration.
Motion by Caio Alves
WHERE
Rio, Brazil
Memorial do Aço
Identity system design for the Memorial Steel Museum in Rio de Janeiro, Brazil.
WHO
CSN - Companhia Siderúrgica Nacional
National Steel Company
WHAT
Identity system design and applications for the Steel Memorial
WHERE
Rio | Brazil
Identity Design and applications for the Carioca Architecture Studio Helena Holz.
WHO
Helena Holz Architecture
WHAT
Architecture studio Identity
WHERE
Rio | Brazil
Foxton is one of the biggest male Fashion Brands in Brazil. During my collaboration with the Brand I have worked with communication strategy and Branding. One of the projects was the Identity for the Winter campaign 2021.
WHO
Foxton Brasil
WHAT
Collection graphic Identity
WHERE
Rio | Brazil
Brazilian Product Designer Rodrigo D`Alvo created a line of wooden surf boards, we have developed the brand identity.
WHO
Futura Boards
WHAT
Brand Identity
WHERE
Barcelona | Spain
Album Design for Dj and Producer Hot Piroski from 12Tree studios.
WHO
Audio Producer and Dj Hot Piroski
WHAT
Album Cover Graphic Design
WHERE
Barcelona | Spain
Brazilian Band Telefone Vermelho debut album.
WHO
Telefone Vermelho Brazilian Band
WHAT
Album Cover Graphic Design
WHERE
Rio | Brazil
Hype.Partners is a Berlin Marketing consultancy agency focused on Crypto currencies and Blockchain technology.
The scope was to develop a compelling sophisticate modern brand identity.
WHO
Hype.partners marketing agency
WHAT
Brand identity | Art Direction
Mobile and Desktop web design
WHERE
Berlin | Germany
Sound reactive generative Visual Identity for the Sonica Festival in Glasgow.
WHO
Sonica Festival Scotland
WHAT
Festival Generative Identity
WHERE
Glasgow | Scotland
An independent series of experimental content with focus on social media.
WHO
Independent content Production
WHAT
Art Direction and Motion Graphics
WHERE
Barcelona | Spain
Style Out Loud is a Festival of Fashion and Music, produced by Street style creative. The first edition took place in Lisbon, Portugal.
The project scope was to develop all the promotion material, a series of teasers for social media. Beside that all the content for the screenings announcements and Live Visuals graphics. The project also involved coordinating and playing the Live visuals during the concerts.
WHO
Street Style Creative
WHAT
Art Direction and Project Management
WHERE
Lisbon | Portugal
Motion Adriano D`Aguiar
Production Juliana Amorim
Festival Director Jesus Martinez
MAFREN is a Street Wear brand for urban sports in Rio, Brazil.
WHO
Mafren Urbans sports Inc.
WHAT
Brand identity | Art Direction | Collection Design
WHERE
Rio | Brazil
