Ahead of the 2014 world cup Nike produced a series of events with concerts. One event in Copacabana Beach, “Batalha das Quadras” and the other at Praia do Flamengo, “Festival dos Esportes”. The goal was to promote the Brazilian team New Jersey and to foster the supporters community.
The Project scope was to bring the brand campaigns into motion for the screen concerts media and perform the Live Visuals in coordination with the event directors.

WHO
Nike Brazil & Grupo Sal

WHAT
Live Visuals performance

WHERE
Rio | Brazil